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HK2A ESG Marketing Excellence Award 2024
HK2A ESG 企業推廣大獎 2024
The Hong Kong Advertisers Association is once again convening the “HK2A ESG Marketing Excellence Award”, aiming to inspire young people aged 16-30 to develop ESG marketing plans. Participants can showcase their marketing excellence while leveraging their creativity to advance ESG initiatives. Winners will also be awarded a sponsored overseas trip, offering an immersive experience in gaining ESG knowledge.
香港廣告客戶協會再次舉辦「HK2A ESG企劃推廣大獎」，旨在鼓勵16-30歲青年製作推廣ESG項目的企劃。參加者可發揮創意，展示市場推廣策劃的才華，以推動ESG發展。得獎者更可獲贊助親往外地參觀及增進ESG知識。
Divisions 參賽組別
Applicants must be aged 16-30 (studying Secondary 4 or above). Applicants can choose to participate individually or as part of a team of up to four people in either the ‘Student Division’ or the ‘Open Division’.
參賽者需為16-30歲人士(就讀中四或以上)，比賽分設「學生組」及「公開組」，個人或隊伍(上限四人)均可報名參加。
Student Division: Full-time students (studying Secondary 4 or above)
學生組：全日制學生 (就讀中四或以上)
Open Division: Public members (non-students)
公開組：非學生之公眾人士
Highlights
Free Guided Tours and Master Classes
免費參與導賞團及名師講座
Master Class Series: Top experts share ESG promotion secrets
名師講座系列: 各界知名人士親身分享Marketer 必學推廣ESG秘技
Local Guided Tour Series: Understand ESG implementation and practices by Hong Kong enterprises
本地導賞團系列 : 深入了解香港企業如何實踐及積極推動ESG
Greater Bay Area Green Building and Eco Visit:
Explore and understand sustainability development, technology, and energy ecology in the GBA
大灣區綠色建築及生態遊:
親身前往大灣區，了解可持續發展理念、科技與能源生態
Unlock Your Creative Proposal
策動創意企劃
Participants can submit creative proposals on self-invented or existing products/services in the market, or they can opt to address one of the sponsor-provided topics below.
參加者可選擇為自創或市面上現有的產品/服務提交創意企劃，
亦可選擇以下由贊助商提供的主題參賽：
Kerry Properties Limited - Step Challenge
Chinachem Group – Nina Park
華懋集團 - 如心園
The Hong Kong Jockey Club - JC SchoolFootball Development Scheme
香港賽馬會 - 賽馬會學界足球發展計劃
Key Dates
Registration Open
活動接受報名
Guided Tours & Master Classes
導賞團及名師講座
Judges
首輪評審
Award Submission
遞交參賽作品
Final Judges
決賽評審
Award Presentation
頒發獎項
1 Sept
13 Sept - 28 Oct
1 Oct - 25 Nov
26 Nov - 2 Dec
18 Dec
Jan 2025
Award submission is now closed
5 shortlisted finalists from each division will be notified via email by 10 December 2024 and be invited to present their proposal in a face-to-face judging session on 18 December 2024.
每個組別將挑選出五名入圍決賽的參賽者，入圍者將於2024年12月10日或之前個別收到電郵通知，邀請參加於12月18日舉行的現場評審環節。
Free Guided Tours – Explore Sustainable Practices
綠色先鋒導賞團
FREE guided tours across Hong Kong with on-site sharing offer participants an in-depth look at local businesses’ ESG implementation. Seats are limited and available on a first-come, first-served basis.
參加者可免費參與香港ESG導賞團，深入了解香港企業如何實踐及積極推動ESG。
導賞團設有現場分享會，有興趣人士皆可免費報名參與，座位有限，名額先到先得。
13 September (Fri)
2:30-5:30pm
Location: Sheung Shui
Nature-based Solution, A Plastic Ocean
以自然為本的解決方案 - 海塑基金會
Tour Highlights:
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Bamboo forests can help clean up harmful pollutants, including heavy metals, in soil, air, and rivers
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Participants can participate in bamboo planting activities
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Introduce Black Soldier Flies Food Waste Recycling solution
26 September (Thurs)
4:00-6:00pm
Location: Central
Green Building, Hang Seng Bank
綠色建築 – 恒生銀行
Tour Highlights:
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Grand Award Winner of Green Building Award 2023: Hang Seng Bank Headquarters Workplace Transformation
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Participants can gain insights into the building's sustainable design and corporate sustainability strategies
7 October (Mon)
3:00-5:30pm
Location: Tsuen Wan
Revitalization of Outdoor Garden Space, Chinachem Group
活化戶外花園空間 - 華懋集團
Tour Highlights:
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A chance to visit Nina Park, Hong Kong’s first and only wood fossil park , has launched in Dec.2023
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Nina Park and its facilities cover approximately 70,000 sq.ft., showcasing over 100 museum-grade wood fossils
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The Park combines an engaging "edutainment" design with advanced technology, consisting of outdoor park area and a 2-storey indoor Experience Centre of 16 zones
16 October (Wed)
2:00-5:00pm
Location: Tuen Mun
Rethinking Waste Reshaping the Future, V Cycle
「塑」造綠色未來 - V Cycle
Tour Highlights:
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Experience a recycling and plastic sorting workshop with V Cycle, where you will learn how to sort plastic and remove labels from plastic bottles, working alongside recruited elderly cardboard collectors.
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The workshop also includes a talk by the CEO on responsible recycling and reducing the flow of plastics into our oceans and land.
28 October (Mon)
3:30-5:00pm
Location: North Point
Low-Carbon Transformation and Energy Innovations, Towngas
低碳轉型及能源創新 - 香港中華煤氣有限公司
Tour Highlights:
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Sharing session on Towngas’ initiatives in providing safe, reliable, and low-carbon energy to the community.
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Followed by a tour of the Hall of Innovation, Hall of Future Energy, and more, where you can explore technological applications in smart energy.
Free guided tour in the Greater Bay Area to explore sustainable development, technology and energy ecology in the region. Seats are limited and available on a first-come, first-served basis.
*All participants must hold a valid “Home Return Permit for Hong Kong and Macau Residents” or other travel documents and visas for entry into the mainland.
參加者可免費前往大灣區了解可持續發展理念、科技與能源生態。有興趣人士皆可免費報名參與，座位有限，名額先到先得。
*所有參加者必須持有有效「港澳居民來往內地通行證」或其他旅遊證件及簽證前往大灣區。
12 October (Sat)
9:00-5:30pm
Location: Shenzhen
Greater Bay Area Green Building and Eco Visit
大灣區綠色建築及生態遊
Tour Highlights:
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深圳前海嘉里中心 - 了解項目的可持續發展理念及實踐綠化措施
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深圳三諾智慧生活創想館 – 從"智慧家庭"、"智慧工作"與"智慧出行"了解智慧生活解決方案
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深能環保南山能源生態園 - 了解垃圾發電的過程
Free Master Classes – Cultivate Green Innovators
名師講座 - 匯聚綠色創造者
Interested participants can attend the master classes for FREE, where experts from the environmental, marketing, and education sectors will share their insights on ESG projects. Seats are limited and available on a first-come, first-served basis.
由環保、市場推廣、教育等各界知名人士親身分享ESG應用企劃。有興趣人士皆可免費報名參與，座位有限，名額先到先得。
3 October (Thurs)
4:00-5:30pm
Venue: Inno Space, 1/F, Hong Kong Productivity Council Building
The Marketing of an Impactful Lifestyle Brand
探索具影響力生活品牌的市場推廣策略
Moderator:
Francis Ngai
Founder & CEO, SVhk
Juliana Lam
Chairman, Julius Group Holdings Ltd.
Founder & President, INNOTIER
Speaker:
KK Tsang
Founder & CEO, The Bees Group
Raymond Mak
Co-Founder & CEO, Farmacy Hong Kong
17 October (Thurs)
4:00-5:30pm
Venue: Inno Space, 1/F, Hong Kong Productivity Council Building
Unboxing Creative Process to Drive Sustainable Impact
解構創意過程 發揮可持續影響
Speakers:
Danny Chan
Lecturer, School of Journalism and Communication,
The Chinese University of Hong Kong
Willy Kwong
Executive Director, A Plastic Ocean Foundation
Elyse Leung
Vice President of Hong Kong & Macau, Eternity X
Judging Panel 評審
Judges 首輪評審
Ms Andrea Leung, The Hong Kong Advertisers Association
Mr Benjamin Li, Television Broadcasts Limited
Mr Bien Wong, The Hong Kong and China Gas Company Limited
Mr Calvin Ng, Sing Tao Limited
Ms Carmen Ng, The Kowloon Motor Bus Company (1933) Limited
Ms Celine Ho, The Hong Kong Polytechnic University
Mr Chris Brown, ReThink HK
Ms Cinnie Chan, POADmedia
Mr Desmond So, Uth Creative Group
Ms Dionne Kung, Greater Bay Area Homeland Youth Community Foundation
Ms Elly Yip, Hong Kong Productivity Council
Mr Eric Swinton, V Cycle
Dr Kaman Lee, Hong Kong Shue Yan University
Dr Lisa Lam, Hong Kong Baptist University
Ms Macy Ng, AsiaWorld-Expo Management Limited
Ms Rennie Kan, The Hong Kong Polytechnic University
Mr Richard Petignaud, Bravo Media
Mr Samuel Kwong, Chinachem Group
Ms Sharon Tang, Hang Seng Bank
Dr Shelley Zhou, Hang Seng Bank
Ms Shirley Chan, JCDecaux Transport
Dr Simon Lam, Tung Wah College
Ms Tania Lau, CSL Mobile Limited
Ms Teenly Hung, The Hong Kong Jockey Club
Ms Terry Ng, Hong Kong Metropolitan University
Dr William Yu, World Green Organisation
Mr Willy Kwong, A Plastic Ocean Foundation
Final Judges 決賽評審
Prof Carlos Lo
Director, Centre for Business Sustainability,
The Chinese University of Hong Kong
Business School
Mr Felix Lee
Head of Group ESG/ Head of Group Corporate Affairs,
The Hong Kong and China Gas Company Limited (Towngas)
Mr Francis Ngai
Founder & CEO, SVhk
Ms Maria Cheung
CEO, Fair Trade Hong Kong Foundation
Mr KK Tsang
Founder & CEO, The Bees Group
Ms Michelle Lam
Chairman of The Hong Kong Advertisers Association
For enquiries, please contact Upwarders, our appointed event agency, by email at upwarders.hk@gmail.com or call at 9605 7189.
如有查詢，可透過電郵 upwarders.hk@gmail.com 或致電9605 7189，聯絡我們委任的活動代理公司 Upwarders。