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Application Details
比賽細則

ESG Marketing Excellence Award

Divisions 參賽組別

Applicants must be aged 16-30 (studying Secondary 4 or above). Applicants can choose to participate individually or as part of a team of up to four people in either ‘Student Division’ or ‘Open Division’.

 

參賽者需為16-30歲人士(就讀中四或以上)，比賽分設「學生組」及「公開組」，個人或隊伍(上限四人)均可報名參加。

Student Division: Full-time students (studying Secondary 4 or above)
學生組：全日制學生 (就讀中四或以上)

Open Division: Public members (non-students)
公開組：非學生之公眾人士

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Prizes 獎品

The top 3 winners from each division will receive a trophy and be offered a sponsored overseas trip -- an immersive experience in gaining ESG knowledge.
每個組別的前三名將獲得獎座，並獲贊助親往外地參觀，增進ESG知識。

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  • Champion: A trip valued at HKD12,000
    冠軍：價值港幣12,000元之贊助旅程

  • 1st runner-up: A trip valued at HKD8,000
    亞軍：價值港幣8,000元之贊助旅程

  • 2nd runner-up: A trip valued at HKD4,000
    季軍：價值港幣4,000元之贊助旅程

 

All finalists will receive a certificate.
所有入圍者將獲得證書

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There will be potential media exposure for all award entries.

所有參賽作品將有機會獲得媒體曝光

Proposal Framework 企劃框架

Participants shall choose a product or service that aligns with one of the 3 designated Sustainable Development Goals (SDGs)* established by the United Nations, and create an innovative ESG marketing plan related to them.

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參賽者需選定一個符合以下3個聯合國制定的可持續發展目標 (SDGs)* 的產品或服務，從環境、社會及管治等角度製作一個具創意性的ESG企劃提案。

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#3: Good Health and Well-being 良好健康與福祉

#11: Sustainable Cities and Communities 可持續城市和社區

#13: Climate Action 氣候行動

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For more information on SDGs, please visit更多有關SDGs詳情可瀏覽 : https://sdgs.un.org/goals

Format 形式

Participants can submit their marketing proposals in the form of images, posters, videos, or other creative means.
參賽者可透過圖像、海報、影片或其他別出心裁的形式提交企劃提案。

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Submission Deadline: 25 November 2024, by 5pm (based on successful uploading time of the submission)

提交截止日期: 2024 年 11 月 25 日下午 5 時前 (以成功上傳作品時間為準)

Judging Criteria 評審標準

All entries will be reviewed by a panel of distinguished judges with extensive experience in ESG and advertising, and will be evaluated based on the following criteria:
評審小組由資深的ESG及廣告營銷專業人士所組成，將根據以下評審標準對參賽作品進行評分：

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  • Raising target audience’s awareness on the 3 designated SDGs
    提升目標受眾對指定3個可持續發展目標(SDGs)的認知度

  • Presentation skills
    匯報技巧

  • Impact of the marketing plan
    營銷企劃的影響

  • Overall visual appeal & execution
    整體的視覺效果與執行

  • Concept creativity & innovation
    營銷概念的創新和創意性

  • Feasibility of the proposed marketing plan
    營銷企劃的可行性

Winners 得獎者

5 shortlisted finalists from each division will be notified via email by 10 December 2024 and be invited to present their proposal in a face-to-face judging session on 18 December 2024.
每個組別將挑選出五名入圍決賽的參賽者，入圍者將於2024年12月10日前個別收到電郵通知，邀請參加於12月18日舉行的現場評審環節。

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The champion, 1st runner-up and 2nd runner-up will be selected from each division, while the remaining finalists will be recognised as Merit Winners.
最後每個組別將選出冠、亞和季軍，其餘入圍者將被評為優異獎得主。

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