Application Details
比賽細則
Eligibility 參賽資格
Applicants must be aged 16 – 30.
申請者年齡須介乎16至30歲。
Open Division 公開組
Only teams of two professionals aged 30 or under are eligible to participate. Individual entries are not accepted. The team must be working in-house for a single brand in advertising or communications (e.g. Intel, Coca-Cola). Creatives working for advertising agencies and freelancers are not eligible to compete.
公開組別只接受由兩位年齡不超過30歲的專業人士組隊參賽，不接受個人報名。參賽隊伍必須於同一品牌機構內從事廣告或傳訊相 關工作（例如Intel、可口可樂）。任職於廣告代理公司之創意人員及自由工作(Freelancers)均不具備參賽資格。
Student Division 學生組
Full-time students (studying Secondary 4 or above)
全日制學生（就讀中四或以上）
Individual or team entries (up to 4 members)
可個人報名或組隊參賽（最多4人）
Prizes 獎品
Top 3 Winners三甲獎項
The top three teams in each category will receive trophies and be sponsored to travel abroad for visits or competitions, enhancing
their knowledge and experience in ESG and marketing.
每個組別的前三名將獲得獎座，並獲贊助親身前往外地參觀或參賽，增進對 ESG及市場營銷的認識與體驗。
OPEN DIVISION公開組
Champion 冠軍
As endorsed by HK4As, the representative of Cannes Lions Festival in Hong Kong, the champion team will represent Hong Kong to compete in the 2026 Young Lions Competition –Marketers, held 22–26 June 2026 in Cannes, France.
經香港廣告商會 (HK4As) 認可，冠軍隊伍將代表香港出戰於 2026 年 6 月 22–26 日於法國康城舉行的 Cannes Lions Festival – 2026 Young Lions Competitions – Marketers 比賽。 Learn More 了解更多 : https://www.canneslions.com/
1st and 2nd Runners‑up 亞軍及季軍
Will receive an “Explore ESG Travel Voucher” to freely plan ESG‑ or sustainability‑related trips or experiences — a chance to explore green living and creative inspiration.
1st Runner‑up: HK$8,000 voucher
2nd Runner‑up: HK$4,000 voucher
將獲得 「探索 ESG 旅遊禮券」，可自由安排 ESG 及可持續發展相關旅程或體驗，探索綠色生活與創意靈感。
亞軍可獲 HK$8,000 禮券
季軍可獲 HK$4,000 禮券
STUDENT DIVISION 學生組
The Champion, 1st Runner-up, and 2nd Runner-up will embark on a three-day experiential learning journey sponsored by Integral
Institute at Integral – Sustainable Development Garden in Guilin, China, featuring site tours, immersive workshops, and interactive
dialogues on sustainability and ESG practices.
冠、亞、季軍得獎者獲得由十如研究院贊助，前往中國桂林十如可持續發展園林展開三天體驗式學習之旅，包括參觀園區、沉浸式工作坊及互動交流，內容皆聚焦於可持續發展及ESG 實踐。
Finalists 決賽入圍者
The top 5 finalists from the Open Division and the top 5 finalists from the Student Division will receive a sponsored one-day visit to
Xpeng Motors in Guangzhou.
入圍公開組前五強及學生組前五強，均可獲得贊助，前往廣州小鵬汽車參觀一天。
All finalists will receive a certificate.
所有入圍者將獲得證書。
There will be potential media exposure for all award entries.
所有參賽作品將有機會獲得媒體曝光。
Creative Proposal 創意企劃
Participants can submit creative proposals on self-invented or existing products/services in the market, or they can opt to address one of the sponsor provided topics below.
參加者可選擇為自創或市面上現有的產品/服務提交創意企劃，亦可選擇以下由贊助商提供的主題參賽：
Bank of China (Hong Kong) Limited - BOCHK Corporate Low-Carbon Environmental Leadership Awards
中國銀行(香港)有限公司 - 中銀香港企業低 碳環保領先大獎
CHARGESPOT - Power the World, Powering Possibilities
Chow Tai Fook Jewellery Group - “Next Producers Inheritance Challenge Promoting Chinese Culture
and Craftsmanship Worldwide:
Leveraging Sustainability Strategies for Broader Impact”
周大福珠寶集團 - 「傳新青年」大賽
弘揚中國文化與工藝：以可持續發展策略引導全球深遠影響
The Hong Kong Jockey Club - JC SchoolFootball Development Scheme
香港賽馬會- 賽馬會學界足球發展計劃
Proposal Framework 企劃框架
Participants shall choose a product or service that aligns with one of the 3 designated Sustainable Development Goals (SDGs)* established by the United Nations, and create an innovative ESG marketing plan related to them.
參賽者需選定一個符合以下3個聯合國制定的可持續發展目標 (SDGs)* 的產品或服務，從環境、社會及管治等角度製作一個具創意性的ESG企劃提案。
#3: Good Health and Well-being 良好健康與福祉
#11: Sustainable Cities and Communities 可持續城市和社區
#13: Climate Action 氣候行動
For more information on SDGs, please visit更多有關SDGs詳情可瀏覽 : https://sdgs.un.org/goals
Format 形式
Participants can submit their marketing proposals in the form of images, posters, videos, or other creative means.
參賽者可透過圖像、海報、影片或其他別出心裁的形式提交企劃提案。
Judging Criteria 評審標準
All entries will be reviewed by a panel of distinguished judges with extensive experience in ESG and advertising, and will be evaluated based on the following criteria:
評審小組由資深的ESG及廣告營銷專業人士所組成，將根據以下評審標準對參賽作品進行評分：
-
Raising target audience’s awareness on the 3 designated SDGs
提升目標受眾對指定3個可持續發展目標(SDGs)的認知度 -
Presentation skills
匯報技巧 -
Impact of the marketing plan
營銷企劃的影響
-
Overall visual appeal & execution
整體的視覺效果與執行 -
Concept creativity & innovation
營銷概念的創新和創意性 -
Feasibility of the proposed marketing plan
營銷企劃的可行性
Winners 得獎者
Five shortlisted finalists from each division will be notified via email on late March 2026 and invited to present their proposals in a face-to-face judging session in mid-April 2026.
每個組別將選出五名入圍決賽的參賽者，並於2026年3月下旬收到電郵通知，邀請參加4月中旬舉行的現場評審環節。
The champion, 1st runner-up and 2nd runner-up will be selected from each division, while the remaining finalists will be recognised as Merit Winners.
最後每個組別將選出冠、亞和季軍，其餘入圍者將被評為優異獎得主。